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The 2024, We Will Not Forget Campaign Should Continue

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A government message, all of a sudden, arrives amid progressive developments in the Showbiz sector.

South Africans, says the communication, you can dump your purported Covid19 preventing masks. Furthermore, event organizers and the likes of Casper Nyovest can now go back to filling up this or that concert, festival, event and lifestyle venue. 

Presently, the smiles and sighs of relief meet the mask-off and the hundred per cent opening for gatherings. But it could be a momentary relish. After all, news from abroad is that US president Joe Biden speaks of another global pandemic in production. Word is it could be coming out soon – Covid19 or Monkeypox style.

SAMPA Collective, Listen To The Voice Of A Legend

In any case, premature ejabulation resulted in the post-1994 euphoria blinding and turning deaf the majority to the reality of Not Yet Uhu that Letta Mbulu sang.

Caution, therefore, the economic interests and the health of the South African events and the creative sector must get constantly asserted. It is a task best suited for the leadership of a less-political party-aligned and daredevil collective of Arts, events and creative sector administrators and entrepreneurs.

Therefore, above all…, the South African Music Promoter’s (SAMPA) 2024 We Will Not Forget mantra has to Aluta continua. You know, perhaps get slightly adjusted for a permanent lobbying campaign. Whenever a need arises, it could get relied upon as a standing war cry, a scarecrow if you like, of the creatives and their sector. Consequently, the catchphrase could be re-phrased to say –Come Elections, We Will Not Forget. 

Under the umbrella of the motto, artists, event organizers, and the creatively inclined could get organized to keep politicians and political parties on their toes where local artists, events and creative industry interests are concerned. That could be on top of using the slogan to help address socio-cultural matters affecting the people in general.

The Battle Might Be Over, But Not The War

Now…, 

About two weeks earlier or thereabout. Gaining momentum was a volley of warning shots fired. Indeed, pellets from SAMPA. They were in the shape of a public campaign framed in sharped-spear-pointed words. A crusade unleashing rounds of ammunition following the sequence of on-your-mark, get ready, fire and…, 

ISUKILE! 

Early in the week, contact got made with a source in the leadership of SAMPA. Kindly permit the unfoldment of the conversation in a little theatric version, @BMThivi style. On that account, here goes the narrative. 

So, a SAMPA gold bullet gets delivered. It is inside an envelope in the colour of the South African flag. The drop-off point is the door of the minister of Arts Culture Culture, Nathi Mthethwa.

Then another package wrapped in ANC colours got dispatched to Luthuli House on the edge of downtown Johannesburg. In particular, the Luthuli delivered packet is for the attention of Paul Mashatile. He is ANC Treasure and acting Secretary-general. 

Accordingly, owing to shots that rang with cogent words, chances were…, By all means, head honchos of the former liberation struggle could get a reminder of fatal apartheid parcel bombs. Because the end goal is clear, the push got set to garner the desired attention. Explicitly and in summary, the SAMPA campaign rides on the title of a book by Don Mattera. It called to arms Memory As A Weapon. Therefore come…, “2024, We Will Not Forget.” 

The Spirit Of Makeba Beckons, Aluta Continua

Now…,

Happening in 2024 is the big event that is the national elections. Thus the SAMPA declaration of open war. In other words…, the 2024, We Will Not Forget message is not a mere chant but a rallying call of mass mobilization that should heed a Miriam Makeba call for Aluta to Continua. Furthermore, it is a campaign calling for attention and decisive action from the arts community. It is a …., 

Attention! Creative masses. Let us gear ourselves up to punish those that could not care less about our pain and suffering in the last two years. 

Moreover, the campaign is heavy with the potential to awaken people besides the creatives. The spill-off would be even to the public in general. Equally important, as well as grasped, would be the message from Sankomota. Some import of wisdom awakening everybody from the widespread slumber that began to set in post-1994. Hey’ Wena Africa! Tsoha o e ke tsetse. 2024, We Will Not Forget, is a chant with all the ingredients for a fatal 💥 explosion in the face of the ruling party. Any political formation, for that matter. 

Hopefully, the SAMPA campaign brings awareness to the fore. Yes, while stationed in the back, the event promoters and arts administrators are an influential force. They wield potent power over artists and have a marshalling capability that could, at any moment, get any institution to feel the dismantling ability of the Arts and its supportive community. The remnants of the apartheid government of the National Party can attest. An honest ANC knows its liberation struggle campaigns are beneficiaries of the galvanizing power of the arts.

So, how about a reminder note regularly reaching the arts community and society. Whenever politicians and their organizations screw up, a memo should circulate. Come Elections, #WeWillNotForget. 

 

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